COMMUNICATION TOOLS

(BIO)-DINAMIC MAP

content positioning, brand communication and monitoring of the life cycle in order to individuate possible developments and white spaces

LAY-UP: EMO-RATIONAL GUIDE

Translation of rational and functional drivers into emotional connection assets to optimize the storytelling

PACK-TRICK

analysis of the pack on a sensorial and narrative level; correlation with social imaginaries and main trends

FACE CONTROL

selection and management of testimonials, in concurrence with the brand communication strategy

COM-CHECK

analysis of the effectiveness of the communication, and of its consistency with the goals, the identity, the competitive segment and the socio-cultural context

BRAND&CONTENT

tailored analysis for branded content, product placement and sponsorship

COM-AROUND

main communication trends in the reference market

S.P.A.C.E: Sense-Passion-Accessibility- Consumption-Experience

assistance in managing the brand’s spaces and the brand presence in them: from call to action to storytelling